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The little story ...
The brand Diesel was founded in 1978 by two Italian jeans designers Renzo Rosso and Adriano Goldschmied. The first store opened in 1996 in New York. The Diesel range ranges from leather goods, ready-to-wear, jewelry, watches, sunglasses, perfume and its spearhead, jeans.
The position of the brand has remained and will remain high-end with attention to detail, design and finishes always perfect, Diesel will always favor quality materials to offer the best in all products manufactured. It is a pity that some counterfeits on the market tarnish the image and real quality of the brand's authentic products.