Why are Tann's binders so popular?

Choosing a school bag for your child is not easy. Indeed, multiple criteria are necessary to take into account in order to make the right selection. In this booming market, many brands exist and new ones appear every year. Also, it is not always easy to navigate and distinguish the real quality of the marketing element or the fashion phenomenon. However, some brands remain constant in terms of quality and reliability over the years, such as Tann's. Very trendy, Tann's binders have never completely deserted the playgrounds and are just as popular with children as they are with parents. This market reference, distinguished by its vintage look and robust materials, is unanimous and is not about to disappear. Appearing in the 80s, it resurfaced in the mid-2000s and intends to invite itself on the shoulders of as many children as possible. How to analyze the huge success of Tann's binders? Is value for money really there? We conducted the survey to find out!

The success story of tann's binder: what is so successful on the playground?

You've certainly already noticed this and your children have probably already asked you, the Tann's binder has now become a staple of playgrounds. This brand created in the 1980s has become emblematic over the years by reviving the vintage touch terribly trendy. To realize the magnitude of the phenomenon, you only need to take a closer look at the school bags on the backs of primary school children, you will see that the vast majority proudly wear their Tann's. But why such a success?

"Fashion goes out of fashion, style never" said Coco Chanel. It is to be believed that the creators of the Tann's brand do not lack style since each year, new models are proposed and each of them is always as successful. Originally, the brand wanted to distinguish itself in a school bag market where fantasy does not really exist. The binder was considered at that time as a purely utilitarian tool that was not intended to follow the rites of fashion. With its new, more whimsical creations, Tann's surprises and succeeds in making the binder a trendy accessory. The kids love it and so do the parents. However, to keep up with this new craze, many brands decided to follow tann's by creating more unique-looking binders. Faced with the profusion of supply, the emblematic brand of the 80s then loses a little ground and finds itself in the background for a few years until reseeding in the mid 2000s to our delight.

Today, fashion is vintage and we like to remember with nostalgia the years spent through our clothes and accessories. If the time machine works without a shadow of a doubt about the parents, it must be noted that it also works on children who are very much in demand for this brand. Number 1 in primary schools, Tann's intends to impose itself for many years to come by offering not only bags with an undeniable style but also an impeccable quality to last over time.

Tann's binder: should we really put a price on it?

While Tann's school bags are popular in schools with both parents and children, it must be admitted, their purchase price is often higher than the average school bag. When you know the budget for school supplies, spending more on a school bag can make you hesitate. What should we think of it? Do you have to spend more to buy a Tann's school bag for your children? Is the value for money there?

Tann's bag, stylish but expensive

Do you have to make a few concessions to get style? This is the question some parents may ask themselves when faced with the dilemma of whether or not to buy a Tann's binder for their child. It takes an average of between 70 and 100 euros to afford it. A significant expense when we know that most often, the price of a binder is around 20 to 30 euros.

The Tann's binder, an investment in time

Although the starting cost is high, the Tann's binder is not intended to last only one school year and is then replaced by a new one every year. Thus, this accessory like no other is made from quality materials and its finishes are also neat in order to offer its wearer not only a nice comfort but also and above all the guarantee of a good robustness over time. On average, parents say they keep their child's Tann's binder for about 3 years. If this factor is taken into account, its purchase price does not appear to be that high. The resistance of these binders also gives them easy maintenance, including the possibility of machine-switching them with a gentle program.

The Tann's binder, committed to an ethical approach

Getting your hands on the wallet to buy a Tann's binder can be painful at first. However, in addition to being a quality accessory that will see the years unfold, the Bag of the Brand Tann's is also committed to an ethical approach. Indeed, the vintage brand has taken the turn of the eco-responsible wave for several years now using recycled materials from plastic bottles. The manufacturer states that it needs about 8 recycled plastic bottles to make a children's binder.

The Tann's binder, a desire to differentiate itself

With its slogan "You have your Tann's, you have your style", the Tann's brand claims a real identity for its bags. Thus, each of his creations is original and unique in order to really correspond to the style and personality of each child. Far from the "chain" models, the many customizations and variety of colors as well as the patterns of Tann's binders make them singular and make them real fashion accessories.