How did the Tann's school bag become established in primary school?

In 2023, the famous School leather goods brand Tann's celebrates its 45th anniversary! After accompanying thousands ofStudents French on the benches of theschool In the 80s, the label experienced a desert crossing before returning in force in the Playground. The license is reinventing and modernizing in a spirit of Eco-responsible. Rich in values of high standards, quality and creativitythe Tann's school bag in primary school rises to first place in the Favorite school bags of children and their parents. Discover all the secrets of the brand from its beginnings to today. Be careful, you may fall for the iconic luggage Reading the article!

The strong identity of Tann's school leather goods

The beginnings of the French brand

It was in 1978 that the French leather goods company Le Tanneur, located in Ain, decided to launch a range of school bags for children in its workshops. The goal? Offer primary school students a school bag that is as robust and functional as it is attractive. Indeed, the school baggage of the time only met a practical need. Black in color or... Black, all school bags are made of smooth leather, very classic. Le Tanneur revolutionizes the world of these school accessories by shaping bags in textured leather crust in red, green, and blue. Immediate success for this label named Tann's!

The 80s established the notoriety of this new school equipment. According to the leather goods manufacturer, about 250,000 Tann's school bags were sold each year between 1979 and 1985. The advertising slogan "T'as ton Tann's" parades daily on French television. All children dream of only one thing: to go to class with a Tann's bag on their back!

The Tann's triumph gives way to decline and then to a rebirth!

In the 90s, the famous school luggage brand experienced unfair competition. That of supermarkets and new fashionable school bags. During the last decade of the twentieth century, parents gradually abandoned leather goods in favor of supermarkets to equip their schoolchildren. The latter offer attractive prices and bags bearing the effigy of children's favorite characters (this is the advent of Disney bags!). Of a lower quality, they display a small price: Tann's struggles to compete ...

"Both are called school bags, but they are not the same products at all. The one in the supermarket costs about 20 €, while the traditional model sells around 65 €. The first requires 40 industrial operations, while the second with its reinforcements, rivets, various metal parts requires 150. Christophe Rault, CEO of Tann's

Until the mid-2000s, Tann's experienced a desert crossing. But in 2006, two nostalgic thirty-somethings decided to relaunch the brand. They obtain the operating license and begin the rehabilitation of the emblematic schoolbag of the eighties. Ten years later, Tann's turnover exploded, the brand became the French leader in the sale of school bags and accessories!

The evolution of the Tann's binder in primary school, between requirement and quality

The rebirth of the brand results from its adaptation to today's world. Many parents, anxious to act for the well-being of the planet and their child, are committed to a more responsible lifestyle. Consumption yes, but not at any price! School accessories are not spared: fashion is for durable objects with timeless charm.

An eco-friendly school bag that is ever more resistant

Once made of a leather crust, Tann's school bags are now made from recycled polyester. This innovative material is obtained through the recovery of plastic bottles. Cleaned, crushed and polymerized, these are then transformed into flakes that will be spun and woven.

8 bottles of 1 liter make it possible to make a schoolbag for a 7-year-old schoolboy.

Tann's proudly claims this eco-responsible manufacturing process. The ethical brand works to offer students an ever more robust and lightweight background. Moreover, the Tann's binder made of recycled material today weighs less than 1 kilo against 2.2 kilos in the 80s. A considerable progress that is associated with the fight against school bags that are too heavy!

Models in tune with the times

The school luggage brand adapts to all trends. School bags or backpacks equipped or not with casters: Tann's models are available in all shapes and sizes! The goal: to design school accessories that are ever more suitable for primary school children. And nothing is left to chance in the manufacture of these new products: the requirement and quality remain in order.

All this luggage is then subject to strict specifications. They are constantly redesigned to meet the desires for comfort, safety and functionality sought by children and their parents. Improvements to Tann's bags include:

• a foamed back;
• widened shoulder straps;
• reflectors on the front, back and sides;
• a flap consolidated by a gloved seam (reinforcement of the edge);
• a rigid abrasion-resistant bottom with four corners;
• Strong rivets at the handle
• etc.

The Tann's wheeled school bags are among the major innovations of recent years! These bags for dynamic schoolchildren are enriched with a device called trolley. This removable system features a retractable double tube handle as well as two wheels and two sturdy legs that raise the school bag. Thus equipped, the school luggage is towed lightly.

As in the past, the Tann's binder (regardless of the model) keeps a high-end positioning "because the new generation deserves the best"!

Sources of inspiration galore for girls and boys

Counting sizes and colors, Tann's has more than 150 different bag models. And if in the 80s the schoolbag was rather unisex, now it is individualized. Collections for girls and boys stand out. Classic or trendy, colorful or sober, the school bag designed by the French company responds precisely to the requests of primary school children.

"Our leitmotiv is to address all tastes and styles" Christophe Rault, CEO of Tann's

The label's collections attack a color, a theme, a style. Each of them resonates with children, girls and boys alike. The latest are:

• Tann's goes green, khaki, pastel or aquatic, the color nature is declined to infinity;
• Seaside with its stripes in sailor mode by Jean Paul Gautier;
• Tenderly wild on which the animal print reigns;
• Champion seed for small athletes;
• Like a flower, a fresh and delicate collection, full of poetry.

The sources of inspiration are multiple among the designers of the company. Creativity is one of the values put forward by the "lifestyle" brand. Every elementary school student, regardless of his style and desires, necessarily has a Tann's schoolbag that suits him! Moreover, the historical slogan "T'as ton Tann's" was modernized in 2016 and gave way to the advertising hook "T'as ton Tann's, t'as ton style".

> School bags categorized as girls or boys raise some questions nowadays, but Can we avoid gendered school bags? If you are interested in the subject, discover our article!

Features of today's Tann's school bag

The Tann's binder is recognized among thousands. Some peculiarities contribute to the success of the brand. From the name tag to the reflective strips, the iconic school luggage continues to differentiate itself by its own style.

The label has name: a Tann's symbol

Since its inception, the Tann's school bag has proudly displayed a name tag. Placed on the flap of the school bag (inside or outside), it provides information on the owner of the school luggage. He indicated his name, first name and class. This piece of custom cardboard fits in a perfect plasticized location to remain legible in all seasons.

The back panel and ergonomic shoulder straps: invaluable comfort

Tann's binder promotes the well-being of students. In recent years, it has been equipped with a foamed back panel designed to mitigate the impact of luggage with the child's back while traveling. The shoulder straps of the bag widen and gain in ergonomics. Properly adjusted on the shoulders, they ensure, in addition to the back panel, a foolproof comfort for each schoolchild.

Reflective strips: reassuring safety

It is a fact, walking the streets today is much more dangerous than in the last century. With more and more cars and other motorized vehicles, the surroundings of the school are not very safe. To protect children as much as possible, the Tann's school bag is equipped with reflective strips. And because you can never be too careful, this device is found at the front, at the back (on the shoulder straps) and on the sides of the schoolbag. These reflective inserts increase the visibility of children to motorists and thus contribute to their protection.

The famous leather goods brand Tann's has specialized over the years in school luggage. Innovative and creative, she has been able to reinvent herself to better support children aged 6 to 12. Indeed, the Tann's schoolbag is now the law in primary school. But the firm's ambition does not stop there! It is successfully launching new collections of school bags for kindergarten children in 2021. Next step: the bags of the teenagers of the college!

See our Tann's school bags

Sources:

tann's .fr: The history of the brand

lefigaro.fr: Back to school: do you (still) have your Tann's?