That's it! Super Mario is coming to the cinema!

Fans have been waiting for it since 2018, when the Nintendo company formalized the information of an upcoming animated film centered on the adventures of the plumber in blue overalls. Four years later, Super Mario Bros the film is finally released in French cinemas. On April 5, 2023, the mascot of the Nintendo firm intends to triumph at the box office. After the success of Sonic and other film adaptations of video games, Nintendo is embarking on the adventure and intends to win the stars with its iconic character named Mario.

Sonic, Super Mario Bros... The new fashion of video game adaptations to the cinema

Sega and Nintendo, these two competing firms continue to fight each other. But this time, it is in the dark rooms that they challenge each other. Sega opens the ball with the film adaptation of Sonic. Two blockbusters are born, one in 2020 and the other in 2022. The first opus is at the top of the French box office with 771,000 spectators the week of its release. As for the second film dedicated to the blue hedgehog, it established its popularity by quickly exceeding 2 million admissions in France.

Nintendo intends to catch up by devoting an entire film production to its mascot. Super Mario Bros. the movie is released on April 5, 2023 on the big screen. And according to the first opinions, the famous character with the red cap and his brother Luigi could well dethrone the ball of blue energy!

With Luigi, Princess Peach and the ruthless Bowser... Return of the mustachioed plumber in blue overalls on the big screen!

30 years after his first appearance in the cinema, Nintendo's plumber is back in service. In 1993, a free adaptation dedicated to the video game mascot is a flop. The first experience is disappointing... Never mind, the Kyoto firm reiterates! But this time, it is an animated film that will feature the adventures of Mario and his brother Luigi. The reins of this new project are entrusted to the American studio Illumiation, the production company behind the success of the Minions.

The first trailer of the next Super Mario Bros released in October 2022 looks promising: this clip offers a direct dive into the world of video games and its famous Mushroom Kingdom, with its bright colors, music and iconic characters!

School bags, duvet covers, mugs... Mario merchandise all more fun than each other!

To accompany the release of its blockbuster, Nintendo does not skimp on the means. The firm launches an impressive communication campaign around the world. Tweets about the plumber created in 1981 by Shigero Miyamoto abound. Mario sees himself everywhere. In Paris, a Morris column was decorated for the occasion: the hero with the beautiful mustache seems to come out of his green pipe in front of the prestigious Cartier boutique!

Uniqlo clothing, Lush cosmetics, Haribo sweets... There are many partnerships to generate interest in the iconic video game character of all generations. Children are not forgotten: Super Mario appears on school accessories. School bags and backpacks with or without wheels, pencil kits, snack bags... manufacturers compete in originality to propel Nintendo's mascot onto the favorite school supplies of younger fans.

Fans of the adventures of the Nintendo plumber, don't miss the Super Mario Bros. movie! Will you be one of the first French spectators?

See our Super Mario shop!

Sources: 

- francetvinfo.fr: Super Mario Bros the movie, the adaptation of Nintendo's hero to the cinema

- allocine.fr: Box office France: Sonic takes the lead